Intelligent Investment

Should I Stay or Should I Go: Timing Capital Deployment

October 6, 2026 40 Minute Listen

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Devin Chen and Rich Hill dissect Principal Asset Management’s unique “four quadrants” investment strategy. This helps to pinpoint value in sectors like multifamily, data centers and office, as well as in selective new development. They share insights on optimizing income growth and portfolio diversification.
Two people walk on a modern white spiral staircase viewed from above

Should I Stay or Should I Go: Timing Capital Deployment

October 6, 2026 40 Minute Listen

Should I Stay or Should I Go: Timing Capital Deployment

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Unique insights on what matters most today in commercial real estate.



Key Takeaways:

  1. Principal’s “four quadrants” framework suggests investors may be thinking too narrowly. Instead of choosing between equity vs. debt or public vs. private, investors should consider that each has a role in an investment portfolio depending on where valuations and the market cycle stand.
  2. Where the real opportunities are: Principal believes this cycle will reward asset selection, not broad market exposure.
  3. Demand and pricing power vary across multifamily sectors: Principal is keen on opportunities in manufactured housing and other aspects of residential real estate.
  4. Data centers remain compelling, but execution risk is rising. Demand looks durable, but supply is increasingly influenced by external variables like local community engagement, power and water availability, etc.
  5. Investor sentiment is improving, but expectations may still need a reset. Principal expects a slow recovery with asset values driven primarily by NOI growth and not cap rate compression.


Guests

Photo of Devin Chen

Devin Chen

Senior Managing Director, Head of Private Equity Portfolio Management, Principal Asset Management

Devin Chen is a Senior Managing Director and Head of Private Equity Portfolio Management at Principal Real Estate. He is responsible for driving investment performance and the overall strategic direction of the business. Chen joined the firm in 2024 from PIMCO, where he was a founding member of the firm’s private real estate business and Head of U.S. Real Estate Private Equity and Special Situations. Prior thereto, he was a Managing Director at the J.E. Robert Companies, a global real estate investment firm. Chen began his career in the investment banking division of Bank of America. He previously served on the Board of Directors of Granite Point Mortgage Trust. Chen holds a bachelor’s degree in economics from Georgetown University.

Photo of Rich Hill

Rich Hill

Senior Managing Director, Global Head of Real Estate Research and Strategy, Principal Asset Management

Richard Hill is a Senior Managing Director and Global Head of Research & Strategy for the Principal Asset Management real estate team. In his role, he’s responsible for developing the house view on the state of the global CRE cycle, how it’s impacting valuations, and what that means for asset allocation decisions. He advises portfolio management teams across equity and debt, as well as public and private markets on investment strategies developed through a relative value framework. As leader of the real estate global research team, he oversees both quantitative data analytics and fundamental research that forecasts growth and returns for property types across global geographies. Richard joined Principal in 2025 with 25 years of industry experience, most recently serving as Head of Real Estate Strategy & Research at Cohen & Steers Capital Management. Prior to this role, Richard was Head of U.S. Commercial Real Estate Research at Morgan Stanley.

Host

Photo of Spencer Levy

Spencer Levy

Global Client Strategist

Spencer is the Global Client Strategist and Senior Economic Advisor for CBRE, where he plays a central role on the firm’s “Client Care” team, working daily with its largest investor and occupier clients. He brings more than 30 years of experience as a lawyer, investment banker, and leader in research and capital markets leader, with the last 18 years at CBRE.

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