Born to Run: How Allbirds Is Charting Its Own Course in Retail

23 Aug 2021 36 Minute Listen


Why are some direct-to-consumer brands now expanding to brick-and-mortar retail locations? Travis Boyce, the Global Head of Retail Operations at Allbirds, and CBRE’s Laura Barr join Spencer Levy to discuss the appeal of physical retail locations and the power and promise of sustainability in attracting modern consumers.

Born to Run: How Allbirds Is Charting Its Own Course in Retail

August 23, 2021 36 Minute Listen


Photo of Travis Boyce

Travis Boyce

Head of Global Retail Operations, Allbirds

Travis Boyce is responsible for all retail operations at Allbirds, a San Francisco shoe company that is committed to incredible comfort and environmentally sustainable business practices. During his tenure, Allbirds has grown from an e-commerce retailer to a brick-and-mortar retailer with more than 30 locations in some of the most sought-after locations in the world.

Photo of Laura (Sagues) Barr

Laura (Sagues) Barr

Senior Vice President

Laura Barr leads a San Francisco-based team with a focus on representation for best-in-class urban retail consulting, new leasing and renewal/deal restructuring. Laura’s current investor clients include Beacon, Blackstone, Brookfield, CIM Group, Grosvenor, Jamestown, Presidio Bay Ventures, Vornado, Hudson Pacific Properties, DWS, Morgan Stanley, JP Morgan, Align and many more.


Photo of Spencer Levy

Spencer Levy

Global Chief Client Officer & Senior Economic Advisor

Spencer Levy is the Global Chief Client Officer and Senior Economic Advisor for CBRE, the largest commercial real estate firm in the world. Spencer leads a team of Global Client Care professionals around the world who are responsible for account management and client experience programs designed to ensure seamless client execution across business lines and geographies, with the goal of consistently delivering exceptional client outcomes. Spencer will focus on both top Occupier and Investor clients.

Property Type

Retail Services


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