Report | Intelligent Investment
European Hotel Investor Intentions Survey 2026
May 27, 2026 8 Minute Read
Overview
CBRE’s 2026 European Hotel Investor Intentions Survey provides a forward-looking view of investor sentiment, preferred strategies, and geographic priorities across the sector.
Investor sentiment towards European hotels remains resilient, with over 90% of investors planning to maintain or increase allocations in 2026 despite a more uncertain macro and geopolitical backdrop.
This reflects continued confidence in the sector’s return prospects and structural demand drivers, reinforcing hotels as a long-term allocation rather than a cyclical opportunity.
Investor focus remains centred on a mix of established gateway cities and high-performing leisure destinations across Southern Europe and core markets.
Investor sentiment towards European hotels remains resilient, with over 90% of investors planning to maintain or increase allocations in 2026 despite a more uncertain macro and geopolitical backdrop.
This reflects continued confidence in the sector’s return prospects and structural demand drivers, reinforcing hotels as a long-term allocation rather than a cyclical opportunity.
Investor focus remains centred on a mix of established gateway cities and high-performing leisure destinations across Southern Europe and core markets.
Key Findings
Top Countries for Hotel Investment
Countries expected to deliver the strongest performance remain broadly consistent year-on-year:
Source: CBRE European Hotel Investor Intentions Survey 2026
Note: ‘T’ indicates a tie with the same number of responses. This year, the ranking methodology has been revised so that subsequent positions are omitted where ties occur, in line with standard ranking conventions.
Southern European markets continue to stand out, supported by sustained tourism demand and strong operating fundamentals, alongside established core markets.
Source: CBRE European Hotel Investor Intentions Survey 2026
Note: ‘T’ indicates a tie with the same number of responses. This year, the ranking methodology has been revised so that subsequent positions are omitted where ties occur, in line with standard ranking conventions.
Southern European markets continue to stand out, supported by sustained tourism demand and strong operating fundamentals, alongside established core markets.
Top Cities for Investors
Investor sentiment reflects a balanced mix of gateway and leisure-driven destinations: 
Source: CBRE European Hotel Investor Intentions Survey 2026
Note: ‘T’ indicates a tie with the same number of responses. This year, the ranking methodology has been revised so that subsequent positions are omitted where ties occur, in line with standard ranking conventions.
This distribution highlights continued demand for established global cities alongside strong leisure markets, with investor focus broadening across a wider range of destinations.
Source: CBRE European Hotel Investor Intentions Survey 2026
Note: ‘T’ indicates a tie with the same number of responses. This year, the ranking methodology has been revised so that subsequent positions are omitted where ties occur, in line with standard ranking conventions.
This distribution highlights continued demand for established global cities alongside strong leisure markets, with investor focus broadening across a wider range of destinations.
About the survey
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CBRE’s European Hotel Investor Intentions Survey 2026 was conducted between 3 February and 23 March 2026. The survey captures insights from over 70 industry participants, with most responses received in March 2026, capturing investor sentiment during a period of heightened geopolitical uncertainty.
