Report | Future Cities
The Next Chapter: Retail and Logistics in Europe’s e-commerce future
April 28, 2026 10 Minute Read
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European e‑commerce has entered a new phase. Online sales volumes across the region continue to rise, although growth in e‑commerce’s share of total retail sales is moderating in major markets as they mature.
As a result, the emphasis is shifting from rapid expansion to optimisation. Retailers are reassessing how physical space is used, while supply chains and logistics networks are adapting to support more efficient and resilient fulfilment models.
CBRE’s latest report examines how these changes are reshaping both retail and logistics real estate across Europe, highlighting key market differences, category‑level trends and implications for occupiers and investors.
Analysis Profile
9 Markets
5 Goods Categories
Appliances & Electronics
Clothing & Footwear
Grocery
Health & Beauty
Home & Garden