Evolving Location Strategies

The pandemic has transformed talent markets globally, with employees and employers now finding themselves at an inflection point. On one hand, employers are focused on maximizing workforce retention, attracting premier talent and building future workforces. On the other, employees are often willing to give less priority to compensation in favor of flexibility and the opportunity to build skillsets.

In light of these changing goals, companies are rethinking their location plans, replacing a focus on individual countries and specific metropolitan areas with regional, national and global strategies.

More companies are rethinking their location strategies to expand their talent pool, unlock savings and create advantages for their people and business. CBRE has broadly classified these strategies into five core categories – Cost Containment, Global Expansion, Targeted Remote, Satellite Strategy & Changing Criteria. These strategies are complementary and companies may pick and choose two or more strategies depending on their unique business situation.

This viewpoint explores how talent markets have evolved and identifies and examines the key strategies that companies are adopting across Asia Pacific, EMEA, Latin America, the U.S. and Canada.

Evolution of Location Strategies in the Post-Pandemic Era