Roy Fritz, CCIM
First Vice President
Lic. NV S.0169670 | CA 00409987
Contact
Professional Experience
Associated Office
2023 Retail Yearbook
Mr. Fritz, a First Vice President with CBRE’s Retail IP-West, brings 17 years of commercial real estate experience in Las Vegas. His expertise encompasses all aspects of investment sales, owner-user sales and development, with a focus on Anchored, Power, and Community Centers assets.
Mr. Fritz is a lead producer for the NRP/Retail IP-West team for CBRE. Our team has closed 1,014 transactions totaling $14.9 billion in value across the western United States. As the immediate past president of CCIM’s Southern Nevada chapter, Mr. Fritz serves as a trusted advisor in the local community and is highly regarded as an expert in the commercial real estate investment field.
Since 2012, this team has been responsible for the disposition of the following retail transactions:
- 655 retail transactions (2Q2025)
- Over 43 million square feet of GLA (2Q2025)
- An aggregate value in excess of $9.7 billion (2Q2025)
Team Overview – Retail Investment Properties - West
Retail IP-West Available Properties
Available 24hrs a day, our listings page offers a comprehensive list of our active investment properties.
Click to View All ListingsSpecializing in Retail Investment Services throughout the West
The Retail Investment Properties – West (Retail IP‑West) team focuses exclusively on retail investment properties throughout the Western United States, including California, Oregon, Washington, Nevada, and Arizona. Leveraging CBRE’s multidisciplinary, market‑leading platform, the team delivers strategic advisory services for the disposition and acquisition of retail assets—consistently achieving superior outcomes for institutional and private clients. The team is also known for successfully exporting “California capital” to retail projects across the Western U.S.
Recognized as long‑standing leaders in retail investment sales, Retail IP-West concentrates solely on retail assets within the Western region. The team represents portfolios, anchored shopping centers, strip centers, single‑tenant net‑lease (STNL) assets, specialty retail projects, and distressed/REO or Receivership assignments, and was an early pioneer of the parcelized disposition strategy.
Based in Orange County, California, the team is composed of seasoned professionals with deep institutional and private‑capital relationships. Their combination of institutional‑quality execution and unmatched access to private‑capital investors—both domestically and internationally—creates a powerful and highly effective brokerage platform.
Experience
The Retail IP‑West team has completed 1,101 retail transactions, totaling more than 80.7 million square feet and valued at over $16.1 billion. The team has represented many of the largest, most high‑profile retail assets in the Western U.S. and is honored to serve some of the most sophisticated institutional owners and private investors in the industry.
Broker Cooperation
Retail Investment Properties – West (Retail IP - West) team is committed to complete and unrestricted broker cooperation. Historically, more than 75% of assets sold on behalf of private investors have been acquired by buyers represented by cooperating brokers. For institutionally owned assets, the cooperation rate is approximately 35%. Our approach is built on transparency, openness, and maximizing market exposure:
- No Buyer Registration Requirements: the team does not utilize buyer registration agreements—which can discourage cooperation and impede free information sharing—unless specifically required by the client or property owner.
- Full Public Availability of Listings: all team listings are posted on this website and accessible 24/7. NRP West does not maintain “pocket” listings or “off market” inventory.
- Consistent Cooperating Broker Fees: the team always offers a cooperating brokerage fee on its listings, except in cases where the client or owner instructs otherwise.
