Scott Muller Rejoins CBRE as Executive Vice President, Retail Services

CBRE announced today that veteran retail executive Scott Muller is returning to the firm. He will serve as an Executive Vice President as part of its industry-leading retail practice in CBRE’s Dallas-Fort Worth office.

In his new role, he will focus on leveraging CBRE’s robust multi-service platform to drive optimal results for retail users expanding in multiple markets across the country.

“We are thrilled to have Scott return to our team. Scott has an innate ability to listen to a client and understand what their needs are beyond the surface,” said Laura Barr, Americas Retail Leader for CBRE. “That focus on listening, paired with CBRE’s unmatched service offerings, allows him to come up with creative solutions for clients, past even what they thought they originally wanted.”

With more than 25-years of commercial real estate experience, Muller specializes in leading large-scale retail rollouts across the country. He is able to navigate every stage of the real estate process, leveraging the CBRE service lines from strategy to store opening. He takes a collaborative and comprehensive approach to partnering with clients, and has been able to move from solely focusing on the transactional aspect of deals to prioritizing a more holistic solution for his clients’ overall businesses.

“We are at an exciting point in retail as brands are consistently evolving to keep up with consumer trends,” said Muller. “CBRE’s dynamic platform allows me to provide best-in-class service to retail brands on the strategic direction of their portfolios. I am grateful for the opportunity to partner with the best people in the business and expand the quality of the service I can offer my clients.”

During his career, he has developed a consistent track record in producing exceptional results for established and emerging brands alike. He has worked on national rollouts for renowned brands including Shake Shack, Blue Bottle Coffee, The Container Store, Sephora, Diptyque, Erin Condren, Williams-Sonoma brands including Williams-Sonoma, Pottery Barn, West Elm, Ann Taylor and Chinos.

“Scott’s return to CBRE marks an important investment in the retail services we offer on a national scale,” said Kathrine Gillis, Managing Director for Retail Services for Texas, Oklahoma and Arkansas. “He is able to create a tailored service model for each individual client, resulting in them trusting him as an extension of their business and relying on his counsel beyond the traditional scope of real estate.”

His ability to create a tailored service model to create a boutique experience for each individual client is unparalleled.”

Muller was most recently with Verdad Real Estate Development (Verdad), focusing on large-scale, single-tenant build-to-suits (BTS) for retail clients throughout the United States and Canada. Prior to his time at Verdad, he spent 11 years at CBRE as a senior vice president.

The U.S. retail sector is constantly evolving. According to CBRE’s 2024 U.S. Real Estate Market Outlook, retail fundamentals are expected to remain strong due to the amount of new construction deliveries over the past several years. CBRE Research also forecasts that demand for open-air suburban retail centers will increase at a faster pace than other retail formats, as traditionally mall-based retailers explore new formats for expansion.