Plan, Lease & Occupy

Organizational Change Management Consulting

Align leaders, support workforce transitions and enable new ways of working to drive lasting adoption and minimize disruption.

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Organizational Change Management for Real Estate & Workplace Transformation

Organizational change management is a structured practice that builds alignment, drives adoption and prepares people to navigate and sustain workplace, real estate and operating-model change. CBRE helps organizations introduce new ways of working, from workplace activations and office relocations to policy and operating-model changes with confidence.

Navigating Moments of Change

We help organizations move beyond implementation by preparing leaders, employees and other stakeholders to adopt and sustain change. Companies typically engage our team when transformation efforts require employees, leaders, and stakeholders to adopt new ways of working. Common engagement drivers include:

  • Workplace transformations, office relocations, and workplace activation initiatives.
  • Organizational redesigns, operating model changes, and business transformation programs.
  • Gaps in employee adoption of new processes, technologies, and ways of working.
  • Challenges gaining stakeholder alignment, engagement, and buy-in for organizational change initiatives.

How We Approach Change

We place your people at the core of transformation. By blending rigorous change management frameworks with human-centered strategy, we build alignment and drive adoption to ensure lasting results across complex organizational shifts.

Culture
We design change strategies that align with your organization's culture, values, and ways of working to support sustainable adoption.
Trust
We build trust through clear communication, consistent messaging, and proactive stakeholder engagement.
Inclusivity
We involve stakeholders throughout the change journey to increase transparency, engagement, and long-term adoption.
Leadership
We equip leaders to champion change, align teams, and model the behaviors needed for successful transformation.
Agility
We apply a structured yet flexible approach that adapts to evolving business needs and priorities.
Smiling woman moving boxes in an office setting during a relocation.
Evolving Workforces

The Business Impact of Change Management

April 4, 2025
Our organizational change management services help organizations reduce transformation risk, protect productivity and sustain adoption. We tailor each program to the organization’s culture, priorities and operating environment.

Delivering Sustainable Impact

We tailor every Change Management plan to drive measurable business impact. The outcomes below reflect the value clients gain through our structured, people-centered approach to organizational change.

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Stakeholder Alignment
Build alignment across leaders, managers, and employees to support successful transformation.
CBRE change management icon showing three people with an upward arrow, representing employee readiness
Employee Readiness
Prepare impacted populations with the tools, resources, and support needed to navigate change confidently.
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Increased Adoption
Drive adoption of new workplace experiences, organizational structures, and ways of working.
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Sustainable Change
Embed lasting behaviors and practices that support long-term transformation success.

Our Change Management Services

CBRE’s organizational change management team guides organizations through every stage of transformation, from initial readiness and implementation to the sustainment of new workplace and organizational behaviors.

Readiness Assessment and Risk Diagnostic
Evaluate organizational readiness, identify adoption barriers and establish priorities for the change program.

Leadership Alignment
Align leaders around the case for change, desired outcomes and behaviors needed to guide the organization.

Manager Development and Employee Engagement
Equip managers to communicate effectively, support employees and reinforce new ways of working.

Communications Strategy
Develop clear, consistent communications that build understanding and support throughout the change journey.

Transformation Resources & Toolkits
Our organizational change management services are reinforced by a robust library of Core Products & Tools. These resources convert years of workplace transformation expertise into repeatable, actionable frameworks that allow us to deploy high-impact change strategies more effectively and with greater predictability.

Client Success Stories

Explore how CBRE’s organizational change management consultants help organizations navigate workplace and business transformation, strengthen adoption and reduce disruption.

Rail Carpooling Company
Culture and Change Management

Location: Chicago, IL
Size: 900+ Employees
Project Dates: Jan 2023 – Jun 2024
Services: Culture Strategy, Change Management


  • Relocated headquarters and employees from Chicago to Charlotte within a 12-month period
  • C-suite level leadership alignment during a major organizational transition
  • Commitment to refreshing the company's talent strategy and culture as core insights
Confidential Global Financial Services Group
Experience-Led Change Management

Location: New York, NY
Size: 250,000+ SF, 1,425 Employees
Project Dates: Completed 2024
Services: Change Management


  • Achieved strong employee readiness and adoption for shared seating model
  • Strengthened leadership capability to lead change through targeted engagement and coaching
  • Delivered successful Day One and move-in experience, exceeding established change success metrics
Confidential Financial Services Client
Americas Headquarters Relocation

Location: Atlanta, GA
Size: 300,000 RSF
Project Dates: Completed 2022
Services: Workplace Strategy, Change Management, Economic Incentives, Brokerage


  • 49% reduction in individual space
  • 91% increase in collaboration space
  • Shift to 100% inbound offices in support of ESG goals
  • 18% increase in space, allowing for the ability to grow headcount by 40% over the lease term

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