CBRE Markets 318‑Acre Mixed‑Use Land Near Acrisure Arena and Classic Club Golf Court in the Coachella Valley

CBRE has been selected to market a 318‑acre mixed‑use and residential land assemblage located along the Cook Street corridor near Acrisure Arena and the Classic Club golf course in the Coachella Valley.

The property is situated adjacent to the planned Cook Street Substation, a $39.6 million power infrastructure project led by the Imperial Irrigation District in coordination with Riverside County and the cities of Palm Desert and Rancho Mirage. The substation is designed to serve approximately 8,000 residential and commercial customers and is scheduled for completion in 2028.

“Utility capacity is a critical factor in large‑scale development,” said Michael Rover, President and CEO at The H.N. and Frances C. Berger Foundation. “This infrastructure investment provides the foundation for future residential and mixed‑use projects along the Cook Street corridor.”

The offering totals approximately 318.2 acres and is structured to allow for the acquisition of the full assemblage or individual components. The site includes approximately 198.7 acres designated for residential uses, along with parcels planned for retail, hospitality and commercial uses in accordance with existing land‑use entitlements.

The property is located near Acrisure Arena, an 11,000‑seat entertainment venue that hosts concerts, sporting events and live entertainment programs annually. It recently went to market with CBRE Private Capital Partners’ Anthony DeLorenzo, Sammy Cemo and Austin Rueland. The newly built arena sits on 40.5 acres, and the property is in the heart of the mixed-use area.

The site also adjoins the Classic Club, a privately operated championship golf course designed by Arnold Palmer.

“Development interest in this area reflects long‑term demand drivers rather than short‑term market cycles,” said Jason Kimmel, Senior Vice President with CBRE Capital Markets. “Investors are focused on locations where infrastructure, access, and activity are already in place.”

CBRE and Strategic Retail Advisors (SRA) are marketing the property on behalf of the ownership. The transaction is led by Kimmel and Kevin Nolen of CBRE Capital Markets and Barclay Harty, Blaine Bush and Chris Fredrick at SRA.

“The scale and location of this assemblage create a rare opportunity for retail that is designed to serve the surrounding residential growth,” said Barclay Harty, Senior Vice President with Strategic Retail Advisors. “Well‑planned retail here can become a true amenity for the community, rather than a standalone project.”