Plan, Lease & Occupy

Site Selection & Location Strategy

Make better location decisions with a holistic approach that weighs factors like labor costs and availability, supply chain logistics, and state and local incentives.

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Deep Expertise, Holistic Approach

Learn more about our Location Strategy Services

Business Insights: The Shifting Landscape of Headquarters Relocations: 2026 Update

HQ relocation activity picked up in 2025, outpacing 2024 activity, as companies make strategic, high‑investment moves, with several focused on intrametro strategies.

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CBRE’s Location Strategy Team delivers high-impact, data-driven solutions that align operational decisions with business goals, helping organizations unlock value through strategic site selection. By combining proprietary analytics, labor market intelligence, and real estate expertise, we identify optimal locations that drive cost savings, operational efficiency, and competitive advantage. Our transparent and predictive approach ensures that every location decision supports long-term success across office, industrial, and retail assets.

Unparalleled Intelligence & Technology

Market dynamics change rapidly. Our proprietary technologies provide real-time intelligence that produce deeper due diligence with greater speed and accuracy, so that no market change, opportunity or risk is overlooked.

CBRE AI Impact Analysis - New Offering Launched Summer 2026

CBRE’s AI Impact Analysis helps organizations move beyond headlines to understand how generative AI will reshape their workforce, and what that means for their real estate and location strategy. Using a bespoke, data‑driven methodology, the offering quantifies AI exposure across jobs, tasks, and markets, translating workforce change into clear implications for headcount, space demand, and portfolio costs. Through scenario‑based modeling, clients gain forward‑looking insight into where automation and augmentation are most likely, how adoption may evolve over time, what new skills will be required and how to plan commercial real estate confidently amid AI‑driven uncertainty.

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Key Services

  • Location Incentives

    Our team of experts help you make more informed site selection decisions and reduce the costs associated with company expansions, consolidations, or relocations by negotiating and securing economic incentives.

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  • Labor Analytics

    Joins proprietary analytics with extensive, future-proofing analysis and real-time primary market-focused research to inform strategic site selection and location choices to enable positioning as an employer of choice.

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  • Location Intelligence

    More than dots on a map, Location Intelligence is the science that powers smart business decisions.

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  • Supply Chain Advisory

    Our broad network and infrastructure footprint support you in determining the most effective supply chain strategy to meet current and future operational needs.

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  • Retail Analytics

    Validate your retail decisions and make smarter location choices using data science with our customized analytics platform.

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  • Intelligent Site Selection

    Make smarter location decisions with a comprehensive and holistic approach that weighs factors around real estate, labor and incentives.

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Site Selection Case Study

CBRE Consulting

We see your real estate strategy from every dimension. Learn more about how our consultants translate business objectives into smart, executable real estate strategies.

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