Landlord Leasing

Calibre Creative Group

As an in-house commercial real estate marketing agency, CBRE Calibre Creative Group delivers award-winning, full-spectrum property marketing support to top projects in CBRE’s leasing portfolio.

Our Approach

Our four-step process provides bespoke property marketing design and strategy support to accelerate commercial real estate leasing success.

Discovery
Conduct in-depth research to understand key leasing objectives and establish a tailored marketing strategy.
Property Branding
Develop a unique visual identity and brand narrative that reflects the marketing strategy and nuances of the property.
Activation
Oversee execution of brand applications and marketing tactics throughout the property’s lifecycle.
Optimization
Monitor performance and optimize marketing strategy for maximum investment return.

Our Expertise

Marketing strategy is core to our offering and supported on every project including:

  • Marketing Plan & Timeline
  • Proposed Budget
  • Messaging Platform

Property brands are developed to reflect the core marketing strategy and are inclusive of:

  • Naming
  • Logo, Color Palette, and Typography
  • Brand Pillars
  • Tone of Voice

We thoughtfully tailor our approach for each project, which may include a strategic combination of the following:

  • Brochures/Flyers
  • Presentation Decks
  • Email Campaigns
  • Social Media Advertising
  • Website Design
  • Direct Mail Campaigns
  • Gift Campaigns
  • Event Planning & Design
  • Out-of-Home Media
  • Marketing Suite Activation
  • PR & Media Outreach
  • Metric & Analytics Reporting
  • Target Tenant Marketing, i.e., Account-Based Marketing

Join Our Team

We look for exceptional candidates who want to push the limits of creativity in commercial real estate marketing.