We optimize performance to maximize value for hotel owners.
Our Experts Can Help Accelerate Your Progress
A Team That Speaks for Ownership
As asset managers, we are the active voice of ownership. We represent owner’s interest and hold brands and operators accountable to optimize the bottom line and maximize cash flow. We understand the complexity of hospitality and help our clients navigate dynamic markets and operating environments.
Services that Deliver Value
Asset Management
From assessing operations to proprietary benchmarking and forecasting, we enhance performance with customized solutions.
- Perform an operational assessment and detailed benchmarking analysis to identify opportunities.
- Ongoing focus on enhancing performance and improving guest satisfaction
- Achieve sustainable returns by challenging the status quo and utilizing CBRE’s forecasting tools to anticipate trends and market changes that may impact property performance
- Deliver state-of-the-art reporting to maintain owners, investors and lenders appraise of the health of the business and any potential risks.
- Ensure ownership’s funds are spent wisely to achieve optimal ROI.
- Leverage CBRE’s industry-leading facilities management to review preventive maintenance protocols with a focus on preserving the physical product and systems.
- Ensure operational and investment decision align with owners’ objectives
Operator, Brand, Operator Tenant Selection
We guide owners to select the optimal brand, tenant and operator partners by leading a competitive process to screen candidates.
- Assist owners in selecting the optimal brand and operator partner.
- Run a competitive process to create a controlled sense of urgency and ensure proper screening of the operator candidates’ proposals’ quality and quantitative strengths and weaknesses.
Hotel Management Agreement & Operating Lease Negotiations
Leverage CBRE’s relationships with brands/operators, along with CBRE’s proprietary database of hotel agreements, to give owners a negotiating advantage to obtain the best possible commercial terms.
Pre-Development Asset Management
Negotiate on behalf of Owners and Investors during planning and development phases. Provide global product and programming perspectives to achieve a balanced outcome (product + budget) and counter operator’s wish list programming.
Pre-Opening Asset Management
Active management and review of critical pre-opening activities.
- Selection and review of personnel
- Negotiation of pre-opening budgets
- Pre-opening and timing of operating decisions
- Proactive sales and marketing activities – date of live reservations
- Allocation of resources
Today’s environment calls for every hotel investor to engage a proactive asset manager of institutional quality. Our team has what it takes to unlock opportunities and deliver value.
Differences That Unlock Opportunity
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We act as part of our client’s team.
Our fiduciary focus and savvy stewardship make us an essential partner to achieve the investment goals of institutional and individual hotel owners. -
We know hotels.
Our experts are active in every industry segment, from hotels and resorts to casinos and golf courses, in markets around the world. -
We collaborate across the globe.
Our work with cross-border hospitality portfolios gives us the skills and experience to navigate the global competitive landscape. -
We have experts for every challenge.
Our team, led by industry powerhouse Andrea Grigg, brings together experts in operations, negotiations technical innovation, and more. -
We know better.
Our global best practices help us see what’s possible. So when an operator says, “This is the best you can do” … we know better.
Contacts
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