Professional Experience
Associated Office
Brad Serot is a Vice Chairman within CBRE’s esteemed Occupier Advisory Group, and coleader of Chicago’s preeminent Tech & Digital Media Practice Group. As one of the firm’s most distinguished brokers, Brad has cultivated one of the highest-performing teams in the industry.
Since joining the firm in 2000, Brad has presided over a career transaction volume exceeding $11 billion, encompassing a diverse range of deals from 1,000 to over 1 million square feet. His impressive client roster includes some of the world’s largest tech companies, the nation’s largest financial service firms, and many of the fastest growing technology companies in the world. Whether navigating million-square-foot institutional requirements or advising the world’s fastest-growing private enterprises, Brad leverages deep-rooted institutional knowledge and an expansive professional network to expertly align real estate strategy with long-term corporate growth.
His background as a sophisticated angel investor and entrepreneur provides him with the strategic foresight necessary to navigate market volatility and the evolving workplace from a principal's perspective. A six-time NAIOP Transaction of the Year winner, his market insights are regularly sought after by The Wall Street Journal, Bloomberg, and Crain’s Chicago Business, and he is a frequent speaker at forums such as Chicago Ideas Week.
Beyond his professional achievements, Brad is a dedicated father of four and an active philanthropist. As the Founder of YesWeCan Cycling, he has raised $2.5 million for the organization through his participation in the Triple Bypass, a challenge in Colorado. These efforts raise awareness for causes close to his heart, particularly in support of his daughter Ava, who faces the challenges of cerebral palsy and epilepsy. Brad’s advocacy has yielded substantial impact for several organizations, including the Epilepsy Foundation of Greater Chicago, Easterseals DuPage & Fox Valley, and the Cerebral Palsy Foundation.
We are a multidisciplinary group of real estate professionals that leverage the most progressive technology and unparalleled market intelligence to deliver creative, cutting-edge real estate solutions for our clients, no matter the size requirement, number of employees impacted, geographic location or scope of the project. Our clients range from Fortune 500 companies and high-profile global portfolios to some of the fastest-growing tech companies in the world.
Our success is built on a deep understanding of the unique set of circumstances each client faces. We know business objectives must drive real estate strategy, and we work relentlessly to deliver tangible results for our client’s bottom line.
Together, we’ve established one of the highest-performing teams in CBRE Chicago. Each member of our team provides a unique perspective, set of skills and experiences that add value to the work we do. And, we are backed by the unparalleled resources, market knowledge, superior data and proprietary technology of the world’s largest commercial real estate firm.
Major Transactions
320 S Canal
555,364 SF
800 W Fulton
196,000 SF
8560 S Cottage Grove
127,000 SF
222 Merchandise Mart
81,000 SF
425 S Financial
46,000 SF
125 S Clark
32,000 SF
333 W Wolf Point
500,000 SF
London 115,000 SF
Santa Monica 139,000 SF
Bellevue 76,000 SF
425 S Financial
114,000 SF
10 S LaSalle
78,000 SF
500 W Madison
42,000 SF
353 N Park
28,557 SF
Toronto 78,345 SF
Chicago 555,364 SF
New York 307,000 SF
Seattle 114,000 SF
175 W Jackson
135,000 SF
231 S LaSalle
106,000 SF
433 W Van Buren
75,000 SF
500 W Madison
39,862 SF
227 W Monroe
25,253 SF
1 S Wacker
200,000 SF
222 Merchandise Mart
134,000 SF
222 Merchandise Mart
89,000 SF
1 E Wacker
55,000 SF
320 S Canal
555,364 SF
609 W Randolph
22,000 SF
Gaining Perspective. Giving Back.
As a team, we go out of our way to embrace the role we and our clients play in the ecosystem of Chicago...and we do whatever we can to give back to it.
Constant Innovation. Continued Recognition.
Credibility
Sustainability
Diversity
Best Employers for Women
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